Customer Relationship Management (CRM) is a strategy to manage all your company’s relationships with current and potential customers. By fostering these relationships you’re seeing an increase in customer retention and sales growth, which is essential to every business. One important aspect of an CRM is recording activity from various communication channels with your clients like calls, emails and social media and by doing so it will teach you more about your target audience and how to best cater for their needs. When you have a team another important aspect of using a CRM is that your customer base details are saved, when an employee decides to move on. A new team member can easily pick up the account where you’ve left off.
There are a huge list of CRM tools available online at various pricing options and some free options, some popular options are:
- Zoho CRM
Why should your business use a CRM?
Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in software. If you want your business to last, you will need strategy for the future. You should have targets for sales, business objectives, and profitability. But getting up-to-date, reliable information on your progress can be tricky. How do you translate the many streams of data coming in from sales, customer service, marketing, and social media monitoring into useful business information?
A CRM system can help you give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.
So a CRM should be classified as an essential tool in your business.
We’ve also developed a custom CRM platform for one of our clients as they had some custom requirements for their business.
Do you currently use a CRM, is it working for you? We would love to hear your opinion and if you have any questions, give us a shout.