Nailed Digital

What is a CMS (Content Management System) and how can this help my business in plain English?

A CMS or Content Management System is software that allows you to manage content for your website or any other applications without touching actual code. So anyone with basic computer savvy should be able to manage their own website, if they wanted. It is generally used for websites. Some examples of CMS platforms are:

  • WordPress (the most popular platform)
  • Umbraco
  • Squarespace

There is a huge list of options available, each with their own pros and cons. Some platforms are more suitable to certain types of websites than others. And all of them have some way of adding extensions to add out-of-the-box functionality to further safe development time.

Some core features included in most Content Management System’s:

  • Managing content using an editor or page builder (What you see is what you get)
  • Content Versioning
  • Managing multilingual content
  • Form builders
  • Asset management for images, videos and documents
  • SEO management
  • Scheduling

How can a Content Management System help your business?

You can get your business website up and running pretty quickly and you can make updates yourself, without having to be dependent on a developer, agency or having to manually update source code. We still recommend you have someone with knowledge of digital marketing keep an eye on your website to make sure it stays optimised and the content you add is adding value to your business.

A broken or slow performing website could do you business more harm than good. 

Through an easy-to-use CMS, businesses can create, edit, publish and archive web pages, as well as blogs, articles, press releases and events. They can also add and edit product and services descriptions, product specifications, prices, photos, videos and more by using the CMS.

Do you currently use a Content Management System, is it working for you? We would love to hear your opinion and if you have any questions, give us a shout.