Nailed Digital

Google Looker Studio as a Data Analytics Platform

How Google Looker Studio can can be useful to you:.

Newly named Google Looker Studio from Google Data Studio, it is is a tool that helps you visualize and analyze your data.

Google Looker Studio is a powerful data analytics platform that allows businesses to transform and visualize their data. It provides a user-friendly interface that allows users to easily create and share data reports and dashboards. With Looker Studio, businesses can gain insights into their operations, identify trends, and make informed decisions.

One of the key features of Looker Studio is its ability to integrate with a wide range of data sources. This means that businesses can easily connect their data from different sources and analyze it in one central location. The platform also provides advanced analytics capabilities, such as predictive modeling and machine learning, which allow businesses to identify patterns and trends in their data.

Another advantage of Looker Studio is its ability to scale with the needs of a business. The platform can handle large volumes of data and support multiple users and teams. It also provides a range of collaboration features, allowing teams to work together on data projects and share insights with each other.

One of the unique aspects of Looker Studio is its use of a modeling language called LookML. LookML allows users to define their data models and build custom analytics experiences. This makes it possible to create tailored reports and dashboards that meet the specific needs of a business.

It is still free, and here are a few ways you can benefit by using Looker Studio to tell your data story visually:

  1. Easily connect to a variety of your data sources.
  2. Turn your data into attractive visuals using customisable line, bar, and pie charts, geo maps, area and bubble graphs, paginated data tables, pivot tables, and more.
  3. You can share your insights with your team or with the world. If shared, anyone, can view your Looker Studio assets, even if they don’t have a Google account.
  4. Collaboration within your team where they can view or edit reports. Reports are interactive with viewer filters and date range controls.
  5. The data control turns any report into a flexible template report that anyone can use to see their own data.
  6. Your reporting creation process can be sped up with Looker’s built-in sample reports.
  7. You have the ability to include links and clickable images to create product catalogs, video libraries, and other hyperlinked content.
  8. Reports can be branded and styled with text, images and color themes to make your data stories works of data art.

Overall, Looker Studio is a powerful data analytics platform that can help businesses gain valuable insights into their operations. With its advanced analytics capabilities and user-friendly interface, it is a valuable tool for any business looking to make data-driven decisions.

Ready to take your business to the next level?